|Generation Blue (group
In this particular project, my responsibilty was to model a
virtual city so that our live model could be composited into
the shot. The art direction leaned towards the direction of
film-noir. The mono-chromatic look was achieved post-render.
Generation Blue is a 30 second advertisement for Life Insurance.
The live actor was placed in the
surreal environment, a sort of nightmare world, where he walked
on the ledges of buildings, many stories up. In this advertisement
the actor falls off a ledge. During his plummet, he is able
to save himself by sprouting wings. He is able to sprout wings
because Generation Blue protects finanacial well-being and thus
he is able to recover from his fall.